company logo

1st June 2011 - Breaking news: Brunello yields reduced

by Laura Gray on June 1, 2011

On Monday 30th May there was a members’ meeting at the Consorzio del Brunello. A vote was passed to further reduce yields per hectare. Now only up to 6.000 kg of grapes can be harvested per hectare for the production of Brunello, rather than the 8.000 kg permitted in the DOCG disciplinary (though this was actually reduced to 7.000 kg with a similar vote a couple of years ago).


The new ruling has special clauses for small producers who are exonerated for their first hectare of production. It is also possible to continue to allow the vines to produce 7.000 kg and to make Rosso di Montalcino DOC with the difference.


Producers prune to limit the potential production of grapes. This results in improved quality since the bunches that remain on the vine receive all of the vines’ strength. As so often in viticulture, less is more. Where producers do not produce Rosso as above, the yield reduction will mean an even higher quality standard for Brunello.


Here at Il Palazzone we rarely pick over 5.000 kg per hectare so it will not change our practises in the vineyard or our total number of bottles produced. We do not produce Rosso di Montalcino.

Some interesting statistics emerged from the Consorzio’s data analysis :


Sales of Brunello in 2010 showed a 15% rise from 2009 (though with a smaller rise in turnover). Data from the first trimester of 2011 confirming this upward trend. 62% of Brunello produced is exported, of which 25% goes to the US market.


28th May2011 - Latest copy of Il Mio Vino out now

The May issue of Il Mio Vino is available now for an
online read click on the cover!!

to view the back issues online please click here

28th May 2011 Sangiovese planted in south of France

Italy's Sangiovese grape has been planted extensively in the Herault region in the south of France.

Herault: 'interesting for Sangiovese'

Italy's Vivai Cooperativi Rauscedo – the world’s largest cooperative nursery – has sold about 170,000 Sangiovese vines to five Herault producers: Domaine de Gournier, des Peyrats, de la Bousquette, Clos des Roques, and de St. Laurent.

The vines consist of clones Toscano, Brunello, Romagnolo, Prugnolo, Montalcino, and Morellino.

VCR's director general, Eugenio Sartori, told Sangiovese’s relative resistance to drought and higher yields made it an ‘interesting opportunity for the south of France, especially the Languedoc’.

He speculated that other Italian varieties such as Malvasia, Manzoni Incrocio, Teroldego, and others may play a future role in Languedoc viticulture.

Sangiovese is cultivated on France's island of Corsica as 'Nielluccio' but this the first appearance of the variety on the mainland.

In Italy demand for new Sangiovese vines, best known as the grape behind Tuscany's Chianti and Brunello di Montalcino, has fallen precipitously, from 10m plants in 2001 to under 3m today. 

19th May2011 - Latest copy of Il Mio Vino out now

The April issue of Il Mio Vino is available now for an
online read click on the cover!!

to view the back issues online please click here

16th April 2011 - Younger Italians are drinking less wine

Younger Italians are drinking less wine than ever before, according to recent research

The statistics, by market research firm Unicab, showed 69% of Italians over 65 drink wine every day, while only 13% of 16- to 35-year-olds do the same.

Giovanni Brunetti of Unicab said one of the main reasons for the decline was ‘social evolution’.

‘Italian families have become more and more fragmented in the last 10 years. They’re not eating meals together and so wine is no longer a form of food. Wine no longer has a nutritional function.’

The research also found that 30% of Italians no longer consider wine to be a symbol of Italian gastronomy.

The cost of wine has also played a part in the drop in consumption. Nearly half of the Italian population (48.8%) spends less than €3 on a bottle of wine for everyday drinking, a situation exacerbated by Italy having the highest rate of unemployment among young people in Europe.

Nearly 35% of wine in Italy is now bought in supermarkets, which are introducing in-store educational schemes, such as touch-screen terminals, or wine experts on hand in the supermarket aisles.

The research also showed that nearly half of the 22% of Italians who have reduced their wine consumption in the last two years have done so for health reasons.

The findings were revealed at Vinitaly, in Verona last week. Unicab concluded by outlining strategies to win back Italian wine drinkers.

These would be better public information and transparency about wine, more investment in communication and advertising, encouraging collaboration between producers.

« StartPrev12345678910NextEnd »

Page 10 of 15

© 2011. All Rights Reserved. Developed by ICM Solution (UK) Limited.